The Olympic Processing Center In Houston, TX was one of the last stops for Team USA athletes on their journey to Rio for the Games of the XXXI Olympiad. During processing, athletes met with USOC representatives, had official pictures taken, and were outfitted in the apparel necessary to participate in the games. Over the course of 12 days, Now & Zen had the opportunity to work with the USOC and Nike in outfitting over 700 Olympic athletes and delegates in their medal stand and media looks, as well as additional Team USA gear for their time at the games.
Although the USOC has always provided Team USA’s apparel during processing, Rio was the first Olympics where it was done with this much style and attention to detail. Each athlete and delegate had a uniquely personalized experience in the Nike space that was both efficient and fun.
Just a few weeks later, we headed back to Houston to create the same personalized experience for the athletes and delegates representing Team USA at the XV Paralympic Games. Over 400 people came through the Paralympic Processing Center in 8 days.