Nothing excites us more than when a client comes to us with a brilliant idea – a vision to do something that’s never been done before – and asks for our help to make it a reality. In the fall of 2016, the Beats by Dre team presented us with an opportunity to do just that.
To support the launch of Apple Music, which features the 24/7 always-on Beats 1 radio station, Beats wanted to bring together thousands of fans for a first-ever global 5K run event powered by Beats 1. They called on Now & Zen to “run the show.” Together we created a wildly successful run that took place simultaneously in four cities – LA, NYC, London, and Paris – as well as a virtual run, where people in any of the 100+ countries where Beats 1 Radio is available to stream, were able to run at a location of their choice while tuning into the broadcast.
People across the globe, spanning multiple time zones, connected through the medium of music, moving in sync to a runner’s playlist specially curated by world-renowned DJ Samantha Ronson.