Now & Zen Productions

Beats by Dre Launch

In October 2012, Now & Zen Productions teamed up with Beats by Dre for a spectacular set of events in New York City. Over 5,000 participants engaged in an unparalleled interactive event in Times Square to launch the ‘Be Yourself’ campaign. The day also included a product launch for an international press audience at the Beats Soho store, and a VIP dinner and party at The Darby, highlighted by live entertainment.