Now & Zen Productions

Fuelband Launch

Again riding the wave of cutting edge technology, Now & Zen Productions produced the New York launch of Nike’s digital revolution: the Fuelband.  Jimmy Fallon hosted this ground-breaking event which included Carmelita Jeter, Kevin Durant, and entertainment by Questlove. Now & Zen crafted a show that introduced the product in an exceptional way to garner extensive worldwide media coverage.