Now & Zen Productions

Nike Magista Launch

For its first major project of 2014, Now & Zen Productions directed the launch of Nike’s newest football innovation — the Magista. Joined by FC Barcelona star Andrés Iniesta, Nike executives revealed that the Magista is the first football boot to include Flyknit technology.  The presentation was held in the new Disseny Hub Barcelona and attended by hundreds of global media outlets.