Now & Zen Productions

Nike Mercurial Launch

With the 2014 FIFA World Cup just around the corner, Now & Zen Productions brought Nike’s promise to “revolutionize speed” to life. Football superstar Cristiano Ronaldo joined Nike executives to unveil the new Mercurial Superfly IV boot, all against the backdrop of King Phillip IV’s former palace in Madrid, Spain. Hundreds of media personnel were on hand to experience what Nike CEO Mark Parker described as “the boot of choice for the game’s fastest players.” The Now & Zen team worked tirelessly to lead the entire two-day event, from build-out to stage management. The result was a seamless production which created a tremendous impact for the Nike brand.