Now & Zen Productions

Nike x NBA Uniform Launch

Just ahead of the 2017-2018 season, Nike celebrated its partnership with the NBA through a theatrical unveiling of the new Statement Edition uniforms, fan apparel, and the Nike NBA Connected Jersey. The event featured players from all 30 teams—including headliners Kevin Durant, Paul George, and Blake Griffin—as well as a live performance by Travis Scott. Traveling sky-high LED monoliths transformed the Sony Studios stage into an immersive experience, in which the audience was continuously surprised and granted exclusive access to some of the top athletes in the world.