Now & Zen was brought in by our partners at Atomic to help drive the creative direction for the Turner Upfront 2016 presentation.
Now & Zen assisted in crafting a topical and entertaining show that highlighted Turner’s impressive portfolio and the company’s ongoing commitment to consumers and advertisers. In addition to creative and thematic development for the Upfront, Now & Zen also contributed to the scripting and editing as well as on-site presenter coaching and stage directing.
The show came to life on May 18 under the lights of The Theater at Madison Square Garden. Stars from Turner’s roster, including Anderson Cooper, Billy Eichner, Charles Barkley, Conan O’Brien, and Samantha Bee, joined executives Kevin Reilly and Donna Speciale to announce the company’s new programming and platform expansion. The focused and engaging presentation left the audience energized and motivated to take action.