Now & Zen Productions

World Basketball Festival

Now & Zen took over New York City for three weeks in August 2010 working with the NBA and Nike for the citywide inaugural Nike World Basketball Festival. From the opening day at Radio City Music Hall with the USA Team and Jay-Z, to international tournaments for professionals and kids in Rucker Park, to the final match-up between China and Puerto Rico in Madison Square Garden, we delivered winning events that combined sports with entertainment in a fresh way.